Tag Archives: marketing

Stepping Outside the Zone

For an independent author, marketing my work is challenging and often perplexing. In the early days of BookBub, if an author could snag a featured deal, the exposure would be enough to buoy him or her into the stratosphere for months or longer. These days, however, even the magic of BookBub can flag, and marketing books has become increasingly hit and miss.

Reader expectations are always on my mind when I’m writing a new book. I try not to stress about bad reviews, but I do often glean insight when readers say what they did or did not enjoy. My latest release, The Prettier Sister, seemed to satisfy readers who liked a certain measure of snappy repartee between the hero and heroine as well as a happy ending. The book has been well received and I’m glad.

Since I don’t like to get caught writing the same story over and over again, I will occasionally step outside my zone. I usually set my historical romance in England, but I have written two historical romances set entirely in America.

How did those books sell?

They fell flat.

I’m referring to Rumer Has It (set in Charleston, SC) and An American in Paris of the West (set in Virginia and San Francisco). Both books were liked by the readers who left reviews on Amazon (4.5 rating for RHI and 5.0 rating for AAIPOTW), but neither book performed to my expectations sales-wise.

So, what is an author to do?

Shall I stay in my lane or continue to try new things? Can an author ever tempt her readers into trying something different? Let me know what you think. ~ Suzanne

Book Trailers As Marketing Tools

Have you thought about hiring someone to do a book trailer for you? Watch Episode Sixteen of Diary of a Mid-List Author first! ~ Suzanne



Envato Elements: https://elements.envato.com/pricing






Envato Market: https://videohive.net/?auto_signin=tr…

After Effects tutorial: https://www.youtube.com/watch?v=Bex2h…

Something Wicked in L.A.: https://books2read.com/u/3JVeje

The Star-Crossed Seamstress: https://amzn.to/2UVEIWX


In Episode Thirteen of Diary of a Mid-List Author, I talk about why you should establish an author brand and how. Enjoy! ~ Suzanne


Coburg Cow photo (c) https://thesportsarsenal.com/2015/04/15/recognition-day-at-the-citadel-a-report-from-campus/coburg-cow-copy/


ASMR videos: https://www.youtube.com/results?search_query=asmr

The Big Gulf of Indifference

So you wrote a book? Just between you and me, I think that’s fantastic. Unfortunately, nobody else cares. In Episode Twelve of Diary of a Mid-List Author, I talk about the challenge of making people want to read your book. Enjoy! ~ Suzanne


Lifeboat (1944): https://en.wikipedia.org/wiki/Lifeboat_(1944_film)

Titanic (1997): https://en.wikipedia.org/wiki/Titanic_(1997_film)

Featured Image by Thomas Wolter from Pixabay


The pages in the back of your book are the most effective marketing tools you have. Don’t waste the opportunity! In Episode Eleven of Diary of a Mid-List Author, I share the story about how I discovered what I had been missing. Enjoy! ~ Suzanne


An American in Paris of the West

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Marketing Tip #1 • Diary of a Mid-List Author

In Episode Ten of Diary of a Mid-List Author, I share how spending my marketing dollars at BookBub launched my career. Enjoy! ~ Suzanne


BookBub Pricing: https://www.bookbub.com/partners/pricing

Larken: https://books2read.com/u/bwYeqP